Its nice to get your money’s worth once in awhile ($120 at Emerhoff’s). There are too many great shoes available for $120 or less to pay more than that. Not to mention getting the pricier shoes at a discount once they have been out a year. The Ghost had always been a supportive shoe, now it has gotten a lot cushier and lighter (one shoe weighed 10.3 ounces, the other the advertised 10.4). None of the problems you read about in customer reviews of other shoes; no hotspots, it breathes, the laces stay tied, no “too much arch”/”not enough arch”, no the toe box is too small, or its not wide enough (it is available in EE for those numskulls who try to stick their wide foot in a D shoe) great heel counter.

Brooks will no doubt change it when they release the 11 next year but they shouldn’t. The only changes they should make are cosmetic (unless they want to make it even lighter). A lot of the reviews you watch on YouTube or read at Amazon are full of it. They weren’t in this case. I started catching a lot of buzz online about the Ghost 10 in early June ahead of its July 1 release date. Cushier, lighter, plush upper, they were right. I took a chance and had my local shoe store order a pair the first day it was available. A great shoe worth every penny.

Podiatrists seem to take Brooks seriously, as Brooks takes making shoes seriously. Neutral shoes, stability shoes, motion control shoes, serious damage can be done to your body, joints and nervous system if you’re not running in the right shoe. Its just nice to get in on the ground floor of a great shoe, and not a clunker.