John LaGatta (1894-1977) enjoyed painting women more than anything else. It worked well for him as an illustrator and as a result, he and his wife were able to live a very comfortable lifestyle. His career was substantially taken with illustrating women for romantic stories, magazine covers for all sorts of periodicals, as well as creating exotic fashion illustrations, and eye-catching advertising pictures of his beautifully idealized women. LaGatta’s images appeared in the nation’s most famous publications: Life, Ladies’ Home Journal,Cosmopolitan, Delineator, Women’s Home Companion, andAssociated Sunday Magazine. [more at American Illustration]

His style has been referred to as “racy”, I didn’t see one car or horse. I loved his use of color and the incredible way he captured form. But most amazing for me was the way he implied motion. The link above is from the illustration museum. To me “illustrator” means ‘stuff you enjoy looking at’.